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The Top Things To Know About Becoming An AWS Partner

‘Our pace of innovation and what we offer to partners really is more significant than any of our competitors,’ says Kelly Hartman, the global head of the AWS Partner Network. ‘We spend a lot of time actually working with partners to look at things that matter to them and their customers. We really take a personalized approach to helping companies get there.’

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Joining The APN

Solutions providers and other companies looking to become Amazon Web Services partners can tap the AWS Partner Network (APN) for programmatic, technical, business and go-to-market assistance to tailor growth plans and build their business around the largest public cloud provider.

AWS doesn’t disclose partner numbers for its global ecosystem of software and professional service firms beyond “tens of thousands,” but does say it added more than 35,000 new partners between 2016 and 2018.

“It's a large and rapidly growing ecosystem,” said Kelly Hartman, the APN’s global head.

Partners can make significant money and build long-standing businesses when working with AWS, according to Hartman.

“Our pace of innovation and what we offer to partners really is more significant than any of our competitors,” she said. “We spend a lot of time actually working with partners to look at things that matter to them and their customers. We really take a personalized approach to helping companies get there. A lot of companies look at building partner programs, and it's kind of like 'you figure out the program, and we'll engage with you once you figure it out.' We really help partners build to the specific things that customers are looking for.

CRN talked with Hartman about the top things that startups and other companies should know about joining the APN, from registering to funding opportunities, and the biggest mistake that some partners make along the way.

 
 
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