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The Top Things To Know About Becoming An AWS Partner

‘Our pace of innovation and what we offer to partners really is more significant than any of our competitors,’ says Kelly Hartman, the global head of the AWS Partner Network. ‘We spend a lot of time actually working with partners to look at things that matter to them and their customers. We really take a personalized approach to helping companies get there.’

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Does AWS Have Individual Employees Aligned With Partners?

AWS has partner development representatives that start working with partners when they register for the APN.

“It's actually an individual that is assigned to that company to help them…and be the point of contact for all partner-related questions,” Hartman said. “Partner development reps help the partners with their journey and to meet all of their partnership goals with us, provide access to funding and help with all of those engagement questions and relationship questions.”

For Advanced tier technology partners and Premier tier consulting partners, AWS has partner development managers who have smaller numbers of partners assigned to them.

AWS also has partner sales or ISV sales managers that are in the field, helping sales teams figure out which partners to work with at the deal level.

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