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The Top Things To Know About Becoming An AWS Partner

‘Our pace of innovation and what we offer to partners really is more significant than any of our competitors,’ says Kelly Hartman, the global head of the AWS Partner Network. ‘We spend a lot of time actually working with partners to look at things that matter to them and their customers. We really take a personalized approach to helping companies get there.’

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APN Funding Options

AWS has updated information on APN benefits for AWS consulting partners and technology partners.

For Registered AWS partners moving to the Select tier, AWS funding is focused primarily on building skills and helping partners get employees trained and certified.

“We have discounted training for all partners who are registered members of the APN, and then there's access to additional funding for training,” Hartman said. “We can actually provide training directly on-site to them, and we do that quite frequently. Or we can provide discounted training, like training vouchers, so that they can actually go through AWS or third-party training.”

AWS funding benefits increase at the Select partner tier.

“Under partner opportunity acceleration, we have funding at a deal level for proof of concept,” Hartman said. “If you have a deal, and you really need to build up that proof of concept, then we'll actually co-fund that investment.”

Market development funds (MDF) and marketing funds kick in at the Select level, but they're more prevalent and more fully leveraged by partners in the Advanced and Premier tiers.

AWS recommends partners make sure they have something to market by building solutions and their practices, and figuring out their areas of expertise and what's meaningful to their customer base.

“That's generally where they tend to use more of the MDF dollars once that's really defined,” Hartman said. “The other area of investment is APN Marketing Central. We'll do scalable marketing , or we have syndicated content that we make available to them.”

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