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10 Top Printer Industry Trends To Watch In 2021

While this year is likely to see an increase in office printing, opportunities around serving work-from-home print needs are expected to continue.

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Print Remains Essential

Even with the growing emphasis on digital, there’s still a strong value proposition around using paper for many purposes versus relying on digital content, Kmetz said. That’s been proven out by the demand for at-home printing during the pandemic, he said. Often, “the recipient responds better to a piece of paper than they do with a digital format of a document,” Kmetz said. “There’s something to the physical presence of that information that makes people respond to it better than to an email.”

For many companies, Larkin said, print is “still very much integral in the workflow of the business. And I don’t see that changing anytime soon. I remember when I first got in the industry in 2003, companies were talking about this paperless office environment. That was almost 20 years ago--and we’re still not close to that.”   

 
 
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