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10 Top Printer Industry Trends To Watch In 2021

While this year is likely to see an increase in office printing, opportunities around serving work-from-home print needs are expected to continue.

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WFH Hardware Opportunity

A number of solution providers say they’ve found new opportunities from providing customers with printers that are suitable for use in the home environment. For instance, at Gainesville, Va.-based NCS Technologies, requests for smaller printers that can be used by workers at home have been coming in “fast and furious” during the pandemic, said Matthew Cooke, a sales director at NCS. “Almost every day, I will be getting a request for a printer quote for at-home printing,” Cooke said. “I have a sense that it’s going to continue for some time.”

Some print vendors, in fact, have begun to target the demand for work-from-home business printing by releasing new models that cater to the unique needs in that environment. The new printer devices aim to meet business objectives, such as providing security and manageability, while offering a smaller footprint and lower pricing than standard commercial printers. That’s crucial because for many businesses, inexpensive consumer printers are more difficult to support and more vulnerable to security issues, Kmetz said.

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