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Microsoft's Huddleston On Removing 'Artificial Friction' With Partners, The Future Of Software Licenses, And Why AWS Can't Learn A Partner-First Culture

The corporate vice president of Microsoft's One Commercial Partner organization speaks about the new sweeping changes in how the company goes to market with partners.

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The Word From Microsoft Inspire

Big changes are afoot at software giant Microsoft, with major implications for channel partners of all types. As Microsoft continues its shift to focusing on enablement of digital transformation, the company is making moves including a major reorganization shake-up of its salesforce and a further de-emphasis on the business models of the past. Spearheading the changes within Microsoft is Ron Huddleston, corporate vice president of the One Commercial Partner organization, which is the umbrella group for working with all of Microsoft's various partners. During Microsoft Inspire 2017 this week in Washington, D.C., which Huddleston kicked off on stage in front of thousands of partners, he sat down with CRN to discuss some of the ins and outs of the latest moves by the company. What follows is an excerpt of our interview with Huddleston.

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