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Intel’s Jason Kimrey: Windows 7 End-Of-Life Opportunity Is ‘Unprecedented’

“[There are roughly] 40 million devices that still are [running] Windows 7 today that have to be upgraded [with Microsoft ending support and security updates for Windows 7 effective Jan. 14, 2020],” said Intel Channel Chief Jason Kimrey. “This is an incredible opportunity. If you look at the data from any of our client [device] partners they're doing well because of this opportunity. Now is the time to really finish the job.”

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What is Intel doing to stand out on the commercial client side?

As it relates to client, the world is moving to a [Device-as-a-Service model]. Our partners and [managed service providers] are moving to a DaaS-based model quickly, and I think we see that market only going up from here. And an "as-a-Service" model can't simply be about financing, a new creative lease. It has to be about how are you delivering better value or lower cost to your customer.

[For that,] I think our vPro 2.0 platform is unparalleled. It provides the fundamental backbone of a manageability strategy, a security strategy and performance. I think if you look across the things that customers are looking for every day, the vPro platform is what enables that. We've got over a decade's worth of investment in that platform to provide what we believe becomes the baseline for anyone's DaaS strategy.

Can you kind of elaborate on what DaaS looks like on a practical level for partners?

Intel, at the end of the day, we're not going to be delivering an end-to-end DaaS offering. That's what we're enabling distributors, solution providers and MSPs [to do]. And I think what we're trying to do and what we are doing is providing not only the technologies but the technology suites and the capabilities to activate these offerings faster than what was possible in the past. Cloud-based provisioning is one example of how we're making it easier to activate some of these vPro features in a more timely way. And you'll see this concept around cloud-based provisioning becomes really critical to being able to deliver on the vision of vPro.

Can you talk about the level of uptake you're seeing within the channel of DaaS strategies?

There is tons of uptake in the build-out of capabilities. We're seeing every day examples of customers that are moving to more of a DaaS model. What's interesting is that everyone from Accenture to CDW and Insight, down to smaller MSPs, everyone is looking at how do you deliver the platform, these capabilities on top of the hardware? So I think everyone's building out an offering, and I think the uptick varies. I do think we've got a lot of customers right now that are focused on getting to Windows 10 and finishing migration. I think that's job one. And then I do believe as that plays out more and more customers will be looking at really going faster with a DaaS strategy long-term.


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