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Intel’s Jason Kimrey: Windows 7 End-Of-Life Opportunity Is ‘Unprecedented’

“[There are roughly] 40 million devices that still are [running] Windows 7 today that have to be upgraded [with Microsoft ending support and security updates for Windows 7 effective Jan. 14, 2020],” said Intel Channel Chief Jason Kimrey. “This is an incredible opportunity. If you look at the data from any of our client [device] partners they're doing well because of this opportunity. Now is the time to really finish the job.”

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What is Intel's strategy for keeping partners informed about the shortage?

I think our partners would say that it's been materially better in the first half of this year than in the past, and that's been a big part of my strategy: to be more transparent and to share information.

So first, working through our distributors, keeping them very much up to date, because there's so many customers that they touch that we don't directly. We've done [with] large, more national partners, a lot of direct communication. A lot of coordination also with our OEMs, making sure that even the large OEMs and Intel are consistent in the message that we're communicating in terms of what's going on with supply. And then the last piece, through our Intel Technology Partner program, we have done a couple of direct-to-partner webinars and communications on supply that I know [partners have] really valued and appreciated.

Overall, I know we've communicated a ton more in terms of what's going on in the first half then we were able to at the end of last year. That's not to say we've gotten to everyone, but we've really tried to hit through our broad channel programs, our large covered accounts, through distribution, and with our channel OEMs, to drive more broad communication in terms of what's going on, the situation that we're in and when we expect it to get better. And our partners I believe have valued that transparency.

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