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Intel’s Jason Kimrey: Windows 7 End-Of-Life Opportunity Is ‘Unprecedented’

“[There are roughly] 40 million devices that still are [running] Windows 7 today that have to be upgraded [with Microsoft ending support and security updates for Windows 7 effective Jan. 14, 2020],” said Intel Channel Chief Jason Kimrey. “This is an incredible opportunity. If you look at the data from any of our client [device] partners they're doing well because of this opportunity. Now is the time to really finish the job.”

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Can you describe Intel's platform strategy and why it matters to partners?

The thing that some people like to say is that Moore's law is dead. That's not true at all. It's evolving, and it's evolving, because you just look at the massive amounts of data that's coming online every single minute, every day, every year. The CPU alone can't handle it all, so it requires CPU and node enhancements. It requires innovative memory technologies, huge advancements in connectivity, software Investments and in security underlying all of that.

So we wrap [these elements] into what I'll call this data-centric platform strategy, but it's really important to look at the advancements that are happening in each one of those. And then if you think about the 15,000-plus software engineers that Intel has, constantly working with the software community to make sure that those applications, which are really what powers businesses today, run best on Intel architecture and Intel platforms.

So you're pitching Intel to partners as a one-stop shop for data-centric compute needs.

It's the underlying foundation for our partners' data strategy. I may be biased, but I wouldn't place my bets anywhere but with Intel. I think we've got the proven track record. We've got the Investments. And again, it's that ecosystem of not just in hardware, but it's with that software ecosystem and making sure that everything runs best on Intel.

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