The Future Of A3 Printers

The $55 billion market for A3 copiers and MFPs (multifunction printers) has long been dominated by companies such as Xerox, but HP Inc. is pushing hard to grab share. Following HP's $1.05 billion acquisition deal for Samsung's printer business in November, the company in August announced an agreement to acquire Apogee, Europe's top multi-vendor managed print services provider, to help boost its share in the A3 print copier market. But Xerox hasn't slowed down in its A3 competitive efforts, with the launch of 17 new A3 devices last year.

During the recent XChange 2018 conference in San Antonio, hosted by CRN parent The Channel Company, CRN convened a roundtable of executives from HP, Xerox and Lexmark to discuss the future of the print market—and the executives each took the chance to share their unique approach to A3 during the discussion. What follows is an edited portion of the comments from the executives--Dan McDonnell, vice president of U.S. Print Channel at HP Inc.; Greg Chavers, vice president of North America Channel Sales at Lexmark; and John Reilly, vice president of U.S. Channel Sales at Xerox.