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10 Partner-Ready Game Changers From HPE Discover 2017

Hewlett Packard Enterprise's Global Partner Summit, which this year is paired for the first time with HPE Discover, includes a slew of partner program enhancements. Here are the top 10 partner-ready program game changers.

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HPE Partner Ready Digital Marketing Program

The biggest partner program game changer at global partner summit is a new Partner Ready Digital Marketing program aimed at transforming how partners capture leads and drive sales growth.

The program brings together a robust arsenal of tools and content partners can brand and use on their own websites or blogs and social media to capture sales leads and then convert them into sales.

The program – which partners are calling a digital marketing game changer- comes with partners increasingly building out digital marketing campaigns in a market where B2B (business to business) buyers are completing as much as 70 percent of the buying decision before speaking to a sales rep.

Among the tools that are available free of charge to all HPE partners as part of the new Partner Ready Digital Marketing Program: a breakthrough social media center tool which is being used by 1,500 partners in 113 countries; a Product and Solutions Now content repository that has had 20,000 asset downloads; and a marketing concierge service that partners can query to find any and all content they need to drive effective digital marketing campaigns.

"This is all driven by the change in the way the customer is behaving – their buying process and habits," said HPE Vice President of Worldwide Channel Marketing Chris Ogburn in an interview with CRN. "This starts with the customer. Partners need to change and adapt, or they are going to be left behind. Partners doing digital marketing are the ones that are going to see better pipeline and sales results. Partners that are not doing this are going to lose customers without even realizing it until it is too late."

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