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Dell’s Cheryl Cook On New MDF, Training And Financial Offers

'In these uncertain times, liquidity and cash flow are really critical and very important to partners,' says Dell Technologies’ Cheryl Cook, senior vice president of global partner, embedded and edge solutions marketing, in an interview with CRN.

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‘Technology Has Never Been More Needed Than It Is Now’

Dell Technologies' Cheryl Cook said Dell’s slew of new offerings and financial options for partners will make it easier for them and their customers to navigate the myriad issues caused by the coronavirus pandemic.

“In these uncertain times, liquidity and cash flow are really critical and very important to partners,” said Cook, senior vice president of global partner, embedded and edge solutions marketing, in an interview with CRN. “So we wanted to offer some unique ways through MDF and training, but also through our financial resources and tools around extended payment terms, credit and aggressive and proactive financing, that will really be tailored and flexible to meet partners' needs in these times.”

For Platinum and Titanium partners, Dell is providing a cash payout for up to 50 percent of current partner Market Development Fund (MDF) and Business Development Fund (BDF) balances for use toward marketing activities. Dell also is giving partners fee-waived Services Deployment training for its Unity XT, VxRail and DP4400 infrastructure offerings from now until May 31, as well as new team-based pricing options to make training more affordable.

Dell Financial Services is offering three-, six- and nine-month deferrals for qualified credit, and as low as a six-month term and rotation lease options for select laptops, thin clients and mobile workstations. DFS is also providing 24-month financing at zero percent interest for servers and select storage products and 36-month financing at 3.99 percent interest for the majority of Dell Technologies products.

“With the flexibility provided by Dell, we can do creative marketing that targets our clients as they work remotely, such as virtual lunch-and-learns and no-cost training,” said Stephen Ayoub, president of $1.3 billion Ahead, a Chicago-based top Dell partner. “Our customers have been very interested in the flexible financing options made available by Dell to help them preserve cash while still investing in technology.”

In an interview with CRN, Cook explains why channel partners should leverage Dell’s new offerings to help customers dealing with the coronavirus pandemic.

 
 
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