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Dell’s Cheryl Cook On New MDF, Training And Financial Offers

'In these uncertain times, liquidity and cash flow are really critical and very important to partners,' says Dell Technologies’ Cheryl Cook, senior vice president of global partner, embedded and edge solutions marketing, in an interview with CRN.

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What training fees are you now waiving to help partners get certified faster and cheaper?

A lot of these partners are really doing great work around deployment, services and certification. So we’re waiving the fees to the end of May 2020 for services deployment training around Unity XT, VxRail and our data protection offerings. We’re also offering flexibility for team-based pricing. Many of these partners have multiple individuals that they’d like to get certified in the training. So we’re offering some flexibility for team-based incentives or pricing, if you will, for that training.

So there’s no fee for the training to the partner through the end of May. They’ve always had the opportunity to use their MDF funds to help pay for the training, but what is unique here for solution providers is they can get this training via the portal, they can get self-served training and they can achieve and receive their certifications for deployment. We have a host of tools that allow remote diagnostics and certainly everybody is sensitive to people going on-site, but from a fee perspective, this is waiving the fee. Then they can achieve their certifications. So this is a fantastic time while we’re all remote, not going on-site, when many of our partners can achieve these certifications and we waive the fee.

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