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Dell’s New Channel Chief Rola Dagher: 5 Big Things To Know

‘I jumped to Dell, then to Cisco, and now back to Dell because to me, partners are the foundation to every successful organization today and tomorrow. Period,’ says Dell’s new global channel leader Rola Dagher in an interview with CRN.

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‘Partners, To Me, Are At The Heart Of Everything I Do’

Dagher has been working with the channel and learning from solution providers ever since she entered the IT world in the 1990s.

“Partners, to me, are at the heart of everything I do. I grew up with the partners and in the channel,” said Dagher. “All I did is learn through what partners do, what the big OEMs and big Dell of the world’s did.”

She believes IT companies will fail if they do not have a top-notch channel foundation and a solid solution provider go-to-market strategy.

“I jumped to Dell, then to Cisco, and now back to Dell because to me, partners are the foundation to every successful organization today and tomorrow. Period,” said Dagher. “Especially with what we’re going through today in the world, you’re required to be working with someone that’s going to be on that journey with you because of the transformation we’re going through. At the end of the day, our customers are looking for partners and an organization that going to help them deliver best of class solutions, transform their business and provide them with that speed, growth and simplicity to be on that path of a digital-first customer experience.”

 
 
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