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Dell’s New Channel Chief Rola Dagher: 5 Big Things To Know

‘I jumped to Dell, then to Cisco, and now back to Dell because to me, partners are the foundation to every successful organization today and tomorrow. Period,’ says Dell’s new global channel leader Rola Dagher in an interview with CRN.

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‘I’m Not Just Hoping, I Know I Will’

When questioned by CRN about what she hopes to bring to table, Dagher didn’t hesitate.

“I’m not just hoping, I know I will bring a different culture to the partner ecosystem that is based on purpose-first. Today, it’s all about stakeholders and our partner ecosystem is the biggest stakeholder for us. I want to bring purpose. I want to bring impact. I want to bring empowerment because once you empower your partners and once you inspire them, you get out of their way to let them go out and make a huge impact through Dell Technologies,” she said.

She believes Dell partners are in a unique position to offer customers best-in-class technology as well as a one-stop-shop for all their IT needs. Simply put, Dagher wants to enable partners to more easily sell Dell Technologies because of its market position and broad portfolio.

“There’s not a lot of companies out there that you can walk in and -- I use this analogy – you just hand them the key to the car and let them drive that Ferrari off the lot,” she said. “I want to bring that experience because we’re living today in a world of personalization and experience.”

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