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Dell’s Rola Dagher On Apex And Channel Partners ‘Kicking Butt’

Dell Technologies worldwide channel leader Rola Dagher talks to CRN about Dell’s 14 percent channel sales growth, the partner impact of Dell’s upcoming VMware spin-off, as well as channel enablement around Apex.

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Dell Technologies global channel chief Rola Dagher is looking to elevate partner sales to the next level this year even as channel order revenues jumped 14 percent in Dell’s most recent quarter with most of the company’s growth being “channel-led across the board.”

“We’re kicking butt overall,” said Dell’s global channel leader Dagher in an interview with CRN. “We drove order revenue over $54 billion through the channel in total [over the past 12 months] which is unbelievable.”

Dagher has hit the ground running after becoming the $94 billion PC and infrastructure giant’s worldwide channel chief in September 2020. The Round Rock, Texas-based company is coming off a record revenue year with no plans on slowing down its channel charge.

“Gone are the days that we’re just going to do what’s right for us. It’s what’s right for the partners and the customers,” she said.

Dagher talks to CRN about channel training and enablement around Apex, partner sales figures during Dell’s first fiscal quarter 2022, and what the channel can expect following Dell’s spin-off of VMware later this year.

 
 
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