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Dell Technologies World 2020: 8 Biggest Announcements

From new Storage-as-a-Service offerings to the new Dell Technologies Cloud Console, here are the eight most important launches and announcements Wednesday at Dell Technologies World.

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Project Apex

By 2024, more than 75 percent of infrastructure at the edge and over 50 percent of all data center infrastructure will be consumed as a service, according to research firm IDC.

Project Apex aims to simplify how customers and partners access Dell’s as-a-service capabilities across storage, servers, networking, hyperconverged infrastructure, PCs and architectural offerings. It will unify the company’s as-a-service and cloud strategies, technology offerings and go-to-market efforts, providing a consistent experience wherever a workload runs including on-premises, at the edge or in public clouds.

Project Apex is Dell Technologies’ “north star” that it will be striving toward internally and externally to align to the as-a-service IT world, said Grocott.

“Project Apex is our strategy to deliver a radically simplified as-a-service and cloud experience to our customers and partners. This will allow us to bring together not only our external message in how we communicate our offers as we go forward, but also internally in how we align and transform to delver this as-a-service experience across all the various functions across Dell Technologies. It’s a unifying effort,” he said.

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