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Jeff Ready: Scale Computing’s Edge, Automation Strategy Tops Dell

‘It’s a challenge for the vendors who are linked to the hip to VMware-only. Then they’re linked to the hip at Dell who is probably one of their competitors,’ says Scale Computing CEO Jeff Ready.

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Jeff Ready On 2020 Strategy, Market Competition And Acronis Partnership

Scale Computing’s market differentiation from competitors Dell Technologies and VMware lies in the company’s automation and edge strategy, says Scale’s CEO Jeff Ready.

“All of our stuff is wrapped around automation, meaning that it can be deployed and when stuff breaks, it self-heals,” said Ready in an interview with CRN. “[That’s] why we apply very well to edge computing and that’s why we have such a niche there. We have a very strong play at the edge. It’s a challenge for the vendors who are linked to the hip to VMware-only. Then they’re linked to the hip at Dell who is probably one of their competitors.”

Indianapolis-based Scale Computing, named on Gartner’s Magic Quadrant for Hyper-Converged Infrastructure, specializes in edge computing and hyper-converged solutions.

In an interview with CRN, Ready talks market competition, Scale Computing’s new partnership with Acronis, the massive channel opportunity at the edge and what keeps him up at night. “We have a cult following among our customers that would make Apple jealous,” he said. “I don’t want to lose that.”

 
 
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