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Lenovo Launches New Services Org: 4 Big Partner Takeaways

Lenovo channel chief Steve Biondi talks to CRN about the company’s new services group aimed at driving as-a-service sales for partners as well as Lenovo’s new Infrastructure Solutions Group brand.

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Steve Biondi On New Services Group And Why Partners Should Be Pumped

Lenovo is doubling down on driving services revenue for the channel by launching a new Solutions and Services Group (SSG) to help partners win more TruScale as-a-service deals and opportunities spanning the company’s broad portfolio of PCs to infrastructure.

“With our new SSG, they’re going to really double down on TruScale. They’re really going to double down on service enablement for both our data center and our devices products,” said Steve Biondi, head of channel sales and alliances in North America for Lenovo’s newly rebranded Infrastructure Solutions Group in an interview with CRN. “We are declaring that as-a-service is now going to be part of our go-to-market strategy holistically now.”

TruScale Infrastructure Services is Lenovo’s consumption-based as-a-service offering that now covers almost the company’s entire portfolio, which is why Lenovo has created the new SSG organization -- effective today -- that Biondi says will not compete against channel partners.

Also effective today, Lenovo has split its sales organization structure into two groups: China GEO and an International Sales Organization.

Biondi talks to CRN about Lenovo’s new services group, rebranding Lenovo Data Center Group, the company’s global sales split and why channel partners should be pumped.

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