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Lenovo Will ‘Aggressively Take Back’ Market Share In 2021: Steve Biondi

From Lenovo’s upcoming as-a-service strategy to whether technology events will ever be the same after COVID-19, Lenovo’s North American channel chief Steve Biondi tells CRN what to expect in 2021.

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Lenovo’s Channel Chief On Biggest Bets And Market Trends In 2021

Lenovo’s North American channel chief Steve Biondi says Lenovo will launch an “aggressive” as-a-service strategy for channel partners next year with huge plans in store for 2021 to win more market share.

“The segments we’re going after, we’re going to continue to aggressively take back the market share that is ours,” said Biondi, head of channels and alliances for Lenovo’s North American Data Center Group, in an interview with CRN. “We’re really going after the MSP in a whole different way and CSPs in a whole different way that you’re going to start see in 2021.”

Biondi joined the $50 billion PC market leader and data center infrastructure standout in early 2020 after being Avaya’s former global channel chief. He hit the ground running this year by revamping Lenovo Data Center Group’s (DCG) partner program and boosting presales and technical support for channel partners.

“Next year, we’re going to start to get aggressive in terms of standing up a different way for partners to do as-a-service,” he said.

In an interview with CRN, Biondi talks about Lenovo’s upcoming as-a-service strategy, where channel partners should invest in 2021 as well as how the COVID-19 pandemic has changed the way customers buy.

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