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Data center News

VMware Licensing VP: CPU Pricing Change Has ‘Zero Impact’

Mark Haranas

‘AMD has a few levels above 32 cores. For those that are, we tried to be as flexible as possible in giving customers a fair amount of time to grandfather them in with the goal being zero impact to our existing customers,’ says VMware’s Ryan Knauss, vice president of licensing and pricing.

What’s your message to VMware channel partners?

It’s really the same to our customer base. There’s not a unique message to our channel partners, in that, they will continue to position and sell our solutions as they would today. I do spend a lot of time with our partners and occasionally they will run into challenges around different use cases. We do have specific VMware editions that are tailored more toward specific environments be it remote office/branch office or the SMB space, so we’ll change functionality and things like that.

Moving forward though, this is a flexibility play. We want to empower our channel to independently transact without coming back to us for special terms or incremental discounts or things like that. This really sets the stage for us to provide systematically pricing flexibility so they can have a pricing structure that’s appropriate to the environment that they’re selling to. This is a simplifying function for our channel partners.

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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