Taking The Big Leap Into IoT
According to a CRN survey, 49 percent of channel leaders see IoT as a meaningful opportunity – but less than 10 percent of revenue that the channel is getting today is coming from IoT, as solution providers struggle with figuring how to break into the market.
Luis Alvarez, president and CEO of Alvarez Technology Group, a Salinas, Calif.-based solution provider, is one of the few who is generating revenue from IoT. Alvarez is working with clients in the agriculture vertical to implement connected sensors, helping them monitor crops and water utilization.
At XChange 2016, a conference hosted by CRN parent The Channel Company, Alvarez stressed that IoT is "happening today," and it is opening a big opportunity for traditional VARs to jump in.
Following are five first steps for solution providers to break into the IoT market.