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10 Coolest VMware Tools And Updates You Need To Know About

CRN breaks down ten of the coolest VMware solutions and important updates this year that channel partners need to know about.

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Jenni Flinders Stepping In With New Partner Program

In April, VMware hired longtime Microsoft channel veteran Jenni Flinders (pictured) as its new global channel chief who quickly introduced the VMware Master Services Competencies. Her goal is to drive services revenue through the channel and change the way partners interaction and transact with the company. In a recent interview with CRN, Flinders said she is spearheading the massive undertaking of reconstructing VMware's entire partner program. "We're going to reconstruct the entire Partner Program. It's going to get a total overhaul," said Flinders at VMworld 2018. "We're going to let the partners engage with us based on their business model."

In a monumental channel change, instead of VMware engaging with partners based on nomenclature, such as a reseller label, the company will work with partners based on their priorities and VMware competencies. "It's going to pivot towards our strategic priorities. So think of the way we launched our Master Services Competencies as being a little taste of what it's going to look like," she said. "So really putting together a number of competencies to create the best in class in that area." The new partner program is expected to be launched in April 2019.

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