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Chuck Robbins’ 10 Boldest Remarks On Cisco Plus, Webex Investments, And Enterprise 5G Opportunities

‘Every company on the planet came to the realization that they needed to [have] modernized IT infrastructure. So, the opportunity for all of the partners here is also that everyone is moving [forward] from wherever they are. If they were advanced, they’re trying to get even more advanced. And if they were behind, they realized they never want to be in that situation again,’ Cisco CEO Chuck Robbins tells CRN.

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On customers embracing the IT as-a-service model in the future

I think over several years, we will get to the point where a majority of [IT] is being consumed in that way. Customers just care about getting to the outcome they’re trying to get to. They’re trying to build -- in the case of the integration of our SD-WAN technology with our cloud security -- they’re trying to get to a flexible, wider network architecture that gives them security at the edge of the cloud, but flexibility with their traffic flows. That’s what they care about. None of them embark on buying SD-WAN and [Cisco] Umbrella. They want to get to that outcome. And this is the fastest route for many of them to get there.

Now, there are other variables that come into play. There are compliance issues, there are all these data sovereignty issues around the world that we’ll continue to navigate, but that’s why it’s so important to provide flexibility. But I do think that over time the majority of our customers will look to consume technology in this fashion, at least some aspect of our portfolio.

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