Poly’s Nick Tidd On Hybrid Work And Tackling Supply Chain Constraints With The Help Of Partners
The videoconferencing giant has rolled out Renew, an environmentally friendly buyback program that is helping Poly, alongside its partners, grapple with ongoing supply chain challenges while empowering hybrid work and return to work for customers, the company’s channel chief Nick Tidd told CRN.
How is the return-to-office/hybrid work trend boosting business for Poly and its partners?
We’re definitely a market in transition. Speaking from a Poly perspective, as we’re seeing return to office, people are expecting that same technical capabilities that they got used to at home and want to also have in the office. As many of us have learned to share content properly in a video conference, as we’ve attended [meetings on] multiple platforms, as we moved from standard desktop phones, to headsets for soft clients, we really see the trends in the market -- like demand for headsets -- not slowing down. Folks are returning to the office and as softphones become a critical component, you still need a headset to go with it. Obviously, supply chain is playing a key role in all of that. Pre-COVID, less than 10 percent of offices had collaboration spaces in them. Now it’s the new norm. We’ve got so used to adopting video because it was a requirement during COVID, so as folks are returning, IT organizations are having to redesign rooms. We all got used to multi-platform where we saw the use of Zoom and Microsoft and others, so the ubiquity of the platform and multi-platform is the demand. As [businesses] take away proprietary platforms and adopt new technologies, there’s an upgrade cycle taking place in the conference space. Management is going to be a pain point to all of this -- how you tie them all together. If you look at our tenants of product portfolio, we’ve been steadily gaining share in each of our major categories. We’re seeing partner recruitment activity like I’ve never seen before. Partner accounts are up year over year and when I say partner count is up, it’s not people that are enrolling in program, it’s people that are actually transacting with us. Our ability to provide agnostic platforms in both video and voice, and headsets are playing to our strengths.