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Verizon’s Wendy Taccetta On Partner Program Relaunch And Why 2022 Will Be The Company’s ‘Most Important Year’

The carrier giant is launching a brand-new partner network, portal, and podcast series. Channel Chief Wendy Taccetta told CRN about bringing all partners under one umbrella, working with the small business team, and the connectivity possibilities partners should be getting excited about in 2022.

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A New Leaf For Verizon Partners

Verizon has long been known as reliable, but easy to work with was a bit of a different story, and one that the carrier giant has been actively working to address. To that end, Verizon’s channel organization has launched a new brand, portal, and podcast series for partners, Wendy Taccetta, Verizon senior vice president of nationwide small business and channel chief, told CRN exclusively.

The freshly revamped Verizon Partner Network is “radically simple and always reliable,” Taccetta said. Not to mention, it’s inclusive of more than 13 different Verizon partner programs and its more than 5,000 partners. The partner portal has been upgraded to offer an easier experience and a faster way for partners to close deals and earn with Verizon. The new podcast series will help Verizon share its expertise with the channel community on topics such as cybersecurity and 5G.

Taccetta talked about Verizon’s new partner brand and how the company is working side-by-side – from day one, not day 201 – to empower its channel ecosystem. She shared how she is working with both the indirect side, and now, the direct sales side for small business too, and how alignment between these two groups makes partners aware of more possibilities and opportunities. She also touched on what “shocked” her to learn about 5G, Verizon Business Internet, and what partners need to know heading into 2022.

Here’s what Taccetta had to say.

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