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Lessons Learned From The IT Channel’s Top Female Business Leaders

Gina Narcisi

From making bold moves despite the fear of failure, to advocating for yourself and others, here are lessons learned from some of the channel’s leading executives who spoke at Women of the Channel 2021 event in New York City.

On Being An Advocate For Yourself

Senior Vice President, Small Business and Channel Chief for Verizon, Wendy Taccetta, wears many hats. She‘s also an employ advocate and champion for women and people of color for the service provider. She realized early on in her career that she was going to be different than the executives that came before her, and it wouldn’t work unless she came to the table as genuinely as she could.

“My success was going to come differently than theirs,” she said.

Finding your “superpower,” or your strengths and the factors that set you apart from others is critical in knowing yourself and advocating for what you need at work, Taccetta said.

“We are not as big as advocates for ourselves as we are for others, and part of what we all have to understand that we don‘t need everyone to like us. Everyone does not need to be on your team. If you’re trying to try to persuade the world, give up. You do need the right team and the first person on our team better be you. It has taken me years to get to the point where I’ve come to a work event in blingy shoes and polka dot pants just because they make me feel good. If I could go back and say anything at the beginning, it would be to believe in who I already was.”

 
Gina Narcisi

Gina Narcisi is a senior editor covering the networking and telecom markets for CRN.com. Prior to joining CRN, she covered the networking, unified communications and cloud space for TechTarget. She can be reached at gnarcisi@thechannelcompany.com.

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