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Lenovo’s Wendy Welch: 4 Ways To Blaze A Path To Leadership Success

‘Change doesn’t always feel good,’ says Wendy Welch, executive director for US distribution and partner sales at Lenovo. ‘Sometimes we choose it. Sometimes it’s forced on us. We control what we do next.’

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In her career journey of more than 25 years, Wendy Welch has taken big risks, even when she doubted herself.

Welch, the executive director for U.S. distribution and partner sales at Lenovo, joined the company in 2019 after a zig-zagged line up the ranks. But her story doesn’t come without taking risks.

During The Channel Company’s Women of the Channel 2021 East conference in New York City this week, Welch delivered a keynote speech on her journey to leadership and the risks women should take to get where they want to be.

“Naturally most of us gravitate towards the comfort zone,” she said. “Fear? Why am I going to choose that? But you have to move through fear to get to learn and grow.”

She wouldn’t be where she is today without taking control of her career and taking that leap of faith.

“When I had reinvented myself as a sales rep in a new company in a new industry, no one understood what I had accomplished and they likely did not understand my potential,” she said. “I needed to work on promoting and defining and elevating my personal brand.”

Here are four ways Welch promoted her attributes and personal brand and landed a leadership role.


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