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The 12 Most Overhyped Cybersecurity Trends From RSA Conference 2020

CRN asks security CEOs, channel chiefs and technical leaders attending RSA Conference 2020 which cybersecurity trends seem to be more about sounding cutting-edge than keeping businesses safe.

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Buzzword Bingo

Vendors at RSA Conference 2020 did their best to stand out among more than 600 of their cybersecurity peers, but they sometimes ended up resorting to the same buzzwords to satisfy customers, investors or other stakeholders in the company.

Some trends like artificial intelligence and zero trust made their way onto the list because the aspirational buzzwords rarely describe what a company's technology actually does. Others like deception technology and vulnerability management notched a spot due to questions around how effectively they address the critical security issues facing businesses.

An overemphasis on zero-day vulnerabilities was called out for causing customers to focus on purchasing high-end technology rather than basic security hygiene and prioritizing alerts. And more cutting-edge tools like managed detection and response can be too expensive for smaller customers or run the risk of leaving holes in their security posture since some MDR offerings address only firewalls and anti-virus.

Here’s what a number of CEOs, sales leaders and technical leaders told CRN at RSA Conference 2020 about the most overhyped cybersecurity trends in the industry today.

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