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Channel Chiefs: Storage Vendors Think Beyond Storage

In Part Two of a series, channel chiefs at five of the top storage vendors admit that the world does not revolve around them, and said solution providers looking to offer complete solutions need to explore a variety of partnerships and technologies.

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Man Does Not Live On Storage Alone

For all the importance vendors, solution providers and customers place on designing and deploying the best possible storage solutions, storage by itself is only a part of a complete solution that requires partnering with a wide range of technologies and technology providers.

As storage vendors look for ways to bring cutting-edge solutions to market, they're also mindful of the need to help their channel partners find the right mix of non-storage technology to complete their solutions. That technology may come from the same vendor, a partner vendor, or even a competing vendor. But in any case, partnering at some level is a must.

CRN recently sat down for a roundtable session with the channel chiefs of five top storage vendors to discuss a wide range of topics. This is part two of the series. Biographies of the participants can be found in part one.

In this segment, Bill Lipsin (NetApp), Gregg Ambulos (EMC), MIchael Sotnick (Pure Storage), Frank Vitagliano (Dell), and Jeremiah Jensen (Hewlett Packard Enterprise) talk about how their companies look at the non-storage world and the importance of finding the right partners to fit customers' IT needs.

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