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IDC: 2018 Q1 Enterprise Storage Market Hits $13B Mark As Hyperscale Cloud Providers Boom

Dell EMC showed real growth for first time in several quarters, while HPE showed how to sell server-based storage, NetApp showed steady growth, and Pure Storage surged in the first quarter of 2018.

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Here Comes The 'Others'

The fastest-growing part of the enterprise storage market is the one part where the brand-name vendors have very little say: ODM direct.

ODM direct enterprise storage includes capacity sold primarily to hyperscale cloud providers like Amazon Web Services, Google Cloud, Facebook, Twitter, and so on. First quarter 2018 sales to this market reached $3.11 billion, or 23.9 percent of the total enterprise storage systems market, by IDC estimates. That was up by a huge 80.4 percent over last year, a growth rate that over time could impact the storage sales of brand-name vendors.

IDC also estimated total enterprise storage sales by the "other" vendors at $3.04 billion, or 23.9 percent of the market. That was up 26.9 percent over last year. On the external enterprise storage system sales side, the "other" vendors' revenue hit $1.83 billion, or 29.3 percent of the market.

Note, however, that the "other" category includes Pure Storage's sales, which were not broken out by the IDC news release.

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