Moving Away From Commodity Storage
There is still value to be had from innovations in storage and working with vendors who stay away from commodity storage, Giancarlo said.
“Storage was taken over by large companies that really viewed it as a commodity over a decade ago,” he said. “And the problem with the term ’commodity’ is once a technology has been placed in the commodity bucket, all of a sudden the amount of money that goes into research and development starts to dry up. In fact, we compete with companies that spend less than 5 percent of their revenue on overall R&D. And then you get effectively what you pay for. It not only becomes a commodity, but it starts to fall behind the overall pace of Moore’s Law.
“If we’re to continue to develop our applications [to keep up with] the progress of our data centers and technology in general, all parts have to keep up. Computing continues to advance. Networking continues to advance. So the great thing about coming to Pure and about Pure is, we are the best-of-breed vendor in this market. In fact, we’re the only vendor that’s really investing in storage as if it’s high technology because in fact it is.”