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The Most Powerful Women Of The Channel 2021: Power 100

The Power 100 is culled from the ranks of CRN’s Women of the Channel and spotlights the female executives at vendors and distributors whose insight and influence help drive channel success.

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Christine MacLaughlin

Chief Marketing Officer, Partner Ecosystem

IBM

Leading the partner ecosystem marketing team, MacLaughlin focused on bringing enhanced benefits to partners, simplifying the user experience for partners, contemporizing the PartnerWorld brand and building the pipeline. One of her pandemic pivots was transforming the PartnerWorld conference into a digital event in under 60 days with 70-plus percent attendance year to year.

 

 
 
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