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The Most Powerful Women Of The Channel 2021: Power 100

The Power 100 is culled from the ranks of CRN’s Women of the Channel and spotlights the female executives at vendors and distributors whose insight and influence help drive channel success.

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Wendy Welch

Executive Director, U.S. Distribution, Partner Sales


Welch championed transparent communications throughout the unique challenges that presented themselves due to the pandemic. She supported her organization as it converted, overnight, from a field sales organization to 100 percent virtual channel account management. She never shied away from a difficult conversation to ensure everyone had the support they needed.


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