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5 Ways VMware Is ‘Evolving’ Partner Profitability In 2022

From investments in automation to new visibility tools, VMware’s Channel Chief Sandy Hogan tells CRN how VMware plans to increase partner profitability in 2022.

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VMware’s Partner Profitability Plan In Fiscal Year 2023

VMware’s worldwide channel chief, Sandy Hogan, has several plans in store for the new fiscal year aimed at increasing partner profitability in an ever-changing IT channel landscape.

“This whole profitability journey for partners is evolving,” said Hogan, senior vice president of Worldwide Partner and Commercial Organization at VMware, in an interview with CRN.

VMware’s new fiscal year 2023 began this week with the Palo Alto, Calif.-based virtualization and software superstar implementing some new strategies into its partner programs to help drive profitability in the multi-cloud world.

CRN told Hogan that some partners believe VMware is a relatively expensive investment to undertake as a solution provider due to its diverse and broad software portfolio along with the certifications needed to achieve a Master Services Competency. Hogan addressed this by explaining five initiatives VMware is doing in fiscal year 2023 aimed at helping increase channel partners profitability.

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