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VMware Channel Chief On Fixing VMC On AWS Channel Conflict

VMware’s new global channel leader Sandy Hogan talks to CRN about solving channel conflicts between AWS direct and partners around VMware Cloud on AWS deals as well as creating a “partner-first culture” within VMware.

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What’s your message to the VMware channel community?

The fundamental premise of my objective and my team’s objective is we want to unleash all aspects of our partners’ capabilities and looking at them as the delivery mechanism for true digital transformation for our customers. If you think of VMware as that digital foundation, I want to unleash every opportunity for partners to deliver that value to the customers. The second, is to go on this evolution to be the accelerators for our partners in driving this outcome-based delivery mechanism for our joint customers together and how they can bring new capabilities to their organizations and how they can partner across a broader ecosystem to deliver that value. That is the unlimited potential that exists. That’s been a personal mission of mine for a long time.

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