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Telecom Minute: 3 Top Ways To Optimize Your Cable Partnerships

Telecom agents struggle to keep up with the complexities of running customers’ businesses using multiple solutions from different locations. That’s why it’s crucial for solution providers to partner with a vendor that provides the tools to succeed in an ever-changing telecommunications channel.

Leading cable providers say partners want three things from their carrier – pre- and post-sale support; affordable, industry-leading solutions; and connectivity they can depend on to monitor their customers’ networks 24/7.

Robert Nigh, sales manager for master agents at Cox Business, says Cox takes a lot of pride in its agent experience and customer experience in making sure that they’re keeping the commitments they make, that agents look good throughout the process and making sure customers are happy about the process.

To keep its partners and their customers happy and thriving, Cox Business offers a full suite of solutions and services. This includes an aggressive commission structure that awards agents an immediate payout when they sell Cox’s services and throughout the entire customer lifecycle.

John Muscarella, senior director for national sales channels and indirect channels at Cox Business, says Cox also makes it easy for partners to do business with them.

“So they’re comfortable when we sell a solution to one of their customers that the customer service will be installed in a timely fashion and correctly the first time,” explains Muscarella.

Agents have access to Cox’s field resources and web-based services to assist with installation. And, Cox’s national service center provides support after deployment.

Kristine Hedlund, manager of alternate channels at Cox Business, says, “The national service center for Cox Business is there to support our customers 24/7, and as long as our agents are working hand-in-hand with their customers and on the Customer Proprietary Network Information (CPNI) or the Letter of Authorization (LOA), they also have that ability to call in on behalf of the customer.”

Solution providers can also leverage Cox’s partnerships with master agents Intelisys, Sandler Partners and Telarus as part of their selling agent program – another way partners can gain more access to Cox’s products and services.

Learn More: Telecom