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WATCH: HP FitStation Creates Fully Customized Shoes

‘Things that are enabling you to be more custom fit, custom designed for you is a huge opportunity for us,’ says Alex Cho, HP’s president of personal systems business.

In 2017, HP rocked traditional retail with its FitStation technology, delivering individualized footwear through 3D-scanning and dynamic gait analysis. Now, the company is gearing up for its latest advancement: custom shoes.

“Things that are enabling you to be more custom fit, custom designed for you is a huge opportunity for us,” said Alex Cho, HP’s president of personal systems business.

[Related: WATCH: HP Alex Cho Talks VR Partner Opportunity]

FitStation powered by HP is an innovative hardware and software platform that captures 3D scans of the foot, foot pressure measurements and gait analysis to create a one-of-a-kind digital profile of each foot. The system uses HP Multi Jet Fusion printing technology to manufacture a 3D printed insole.

“We get a custom scan of an individual’s foot and we also pattern the bottom of their feet and how they walk. Based on that, we develop specific customer shoe recommendation that we offer,” explained Cho in an interview with CRNtv.

In early 2019, HP FitStation will bring to market the first performance running shoe based on an individual’s unique biomechanics through a partnership with Brooks Sports, a Seattle-based athletic gear maker, and insole manufacturer Superfeet. The personalized running shoe will match a runner’s unique motion and experience. Cho describes it as another level in delivering custom shoes.

[Related: HP Personal Systems President Alex Cho On Topping Apple At Security And Why Device-As-A-Service Is 'Growing Rapidly']

This NFL season, we’ll see the power of FitStation in action. All thirty-two NFL teams have adopted the technology, providing players with personalized cleat recommendations. The league’s Musculoskeletal Committee, which analyzes injury data and studies injury mechanisms and prevention, selected HP’s FitStation platform in a push to reduce the chance of injuries.

For more of Cho’s interview, watch the above video.

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