40 Tech Deals That Had Big Channel Impact

Cisco-AppDynamics

Cisco announced its plan to acquire AppDynamics for $3.7 billion in January 2017 just days before a planned IPO of the cloud application and business monitoring company. The two companies sealed the deal in March 2017.

The move helped Cisco further its now booming software business because AppDynamics, which operates as its own business unit within Cisco, helps enterprises and partners translate application data into business insights and provides end-to-end insight across their technology stacks. Cisco-owned AppDynamics, which has historically done about 70 percent of its business through channel partners, went all-in on the channel in 2021 in keeping with its parent company Cisco’s channel-first sales motion.