Cloud News

AWS Marketplace: 8 Huge Cost Saving And Business Benefits

Mark Haranas

CRN breaks down some of the biggest benefits organizations are witnessing by leveraging the AWS Marketplaceā€”from procurement time savings to more AWS discounts attained.

8 Big Benefits Being Witnessed In The AWS Marketplace

From cost savings on software licenses to improving deployment times, the AWS Marketplace is striving to streamline how organizations buy and procure all of their IT software and services.

Amazon Web Services is improving customers’ ability to lower their bottom-line costs, onboard new vendors quicker and buy IT solutions faster than ever before via its AWS Marketplace, according to a new report by IT market research firm Forrester.

“Organizations who shifted their software procurement to AWS Marketplace were able to drive efficiency throughout the entire procurement process, save on licensing fees by transitioning to more flexible licensing models, and vet and onboard new vendors with less effort than traditional practices,” said Forrester in a new study on the AWS Marketplace.

Forrester Consulting recently conducted a total economic impact study and examined the potential return on investment (ROI) enterprises may realize on the AWS Marketplace. The consulting firm interviewed Amazon customers, stakeholders and representatives at organizations using the AWS Marketplace to obtain data in regard to the risks, costs and benefits of the cloud marketplace.

The AWS Marketplace

Launched in 2012, the AWS Marketplace is designed to simplify the procurement, entitlement, and provisioning of third-party software from independent software vendors (ISVs).

The marketplace provides a sales channel for AWS partners and ISVs to sell their solutions to AWS customers.

As many organizations struggle with outdated and sometimes cumbersome procurement processes, the AWS Marketplace is being used as a platform where customers can discover and procure their technology needs.

AWS is the worldwide leader in cloud computing with an annualized revenue run rate of $74 billion.

In fact, AWS is growing sales at a much at a larger rate than its parent organization Amazon. For Amazon’s first fiscal quarter, Amazon reported net sales increased 7 percent to $116 billion year over year. AWS’ sales during the first quarter jumped 37 percent year over year to $18.4 billion.

The Seattle-based company is looking to make the AWS Marketplace the premium one-stop-shop for customers to find, buy, deploy and manage software solutions and services in a matter of minutes.

CRN breaks down eight of the big cost savings and business benefits of the AWS Marketplace found in Forrester’s report.

Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at

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