10 Innovating Generative AI Tools To Check Out In 2023

From OpenAI ChatGPT and Google Bard to Anthropic Claude and Jasper Campaigns, CRN breaks down ten of the most innovating generative AI tools in the market today.

10 Top Generative AI Tools

Since OpenAI’s ChatGPT took the world over by storm earlier this year, a slew of generative AI innovation has swept across the IT industry at breakneck speed.

The generative AI arms race between some of the largest technology companies on the planet, as well as some feisty AI startups, has been the most talked about tech trend in years.

From ChatGPT and Google Bard to Anthropic’s Claude and Amazon Bedrock, there has been a slew of new generative AI tools thanks to innovative large langue models (LLM) aimed at creating content, coding and even marketing campaigns easier than ever before.

[Related: 5 Google AI Resources Made For Google Cloud Partners]

Generative AI Is Like ‘The Advent Of Electricity’

Google is one company investing heavily in generative AI via its cloud computing arm Google Cloud. Kevin Ichhpurnai, vice president for Google Cloud’s global partner ecosystem and channels business, expects generative AI to play a bigger and more influential role in the world than most people can imagine.

“I have seen a lot of technology waves. This is not a hype cycle. The ROI is real,” Ichhpurani told CRN.

“Oftentimes they say, ‘This is like the iPhone moment.’ I think that’s a very poor comparison. It’s more like the advent of electricity. This is a true tectonic shift,” said Ichhpurani. “You can almost go into a meeting and never get off of this [generative AI] discussion because it’s front and center on every board agenda right now.”

Victor Raymond, CEO of Triumph Technology Solutions, echoed similar thoughts. “What generative AI feels like to me—it feels like the infancy of the internet. It feels like this is where the real change is going to happen,” he told CRN.

CRN breaks down the ten hottest generative AI tools and offerings in the market today that developers, channel partners, investors and companies of all shapes and sizes should know about.

OpenAI ChatGPT

Google Bard

Deepmind AlphaCode

OpenAI GPT-3.5 Turbo

GitHub Copilot

Anthropic Claude

Jasper Campaigns

Gen AI App Builder

Amazon Bedrock

Cohere Generate


Owner: OpenAI

Focus: Content Creation, Chatbot

OpenAI’s ChatGPT paved the way for a generative AI arms race this year between many of the largest technology companies on the planet.

ChatGPT provides free access to AI content creation for the general public. Users can access and save conversational history on ChatGPT, while the tool has an API available for developers who are seeking to integrate ChatGPT into their own products or applications.

OpenAI launched a pilot paid plan called ChatGPT Plus in March that gives users more processing power and access to new features like GPT-4.


Owner: Anthropic

Focus: AI Assistant, Content Creation

In late 2020, several executives and innovators at OpenAI left the company to create their own AI startup with Anthropic.

Claude is a next-generation AI assistant based on Anthropic’s research into training helpful, honest, and harmless AI systems. Accessible through a chat interface and API in Anthropic’s developer console, Claude is capable of a variety of conversational and text processing tasks which can help users with coding, summarization, search, creative and collaborative writing, Q&A and more.

In May, Anthropic said Claude has the ability to analyze an entire book, like ‘The Great Gatsby’, in under a minute then interactively answer questions or analyze various meanings from the book.


Owner: DeepMind (Google)

Focus: Coding Creation

AlphaCode can write computer programs DeepMind says that is on par with the average human programmer.

Deepmind, a Google subsidiarity, is aiming for autonomous coding. AlphaCode uses programming challenges to develop critical thinking, algorithms, coding, natural language understanding and logic.

With over 41 billion parameters, AlphaCode uses transformer-based language models to generate code at an unprecedented scale, the company says, then intelligently filters to a small set of promising programs. The generative AI tool has been trained in various programming languages, including C#, Ruby, Java, JavaScript, PHP, Go, and Rust, with its strongest capabilities in C++ and Python.

Jasper Campaigns

Owner: Jasper

Focus: Marketing Campaigns

In June, generative AI startup Jasper launched Jasper Campaigns which applies the company’s AI engine to allows users to create a full marketing campaign in minutes from a single brief.

Jaspers new Marketing Campaigns platform securely enriches data models with key company details and brand identity so clients can move quickly through their entire marketing strategy.

Jasper’s generative AI features includes content creation, SEO optimization, advertisement imagery creation, as well as its own API to let marketers integrate Jasper into their own platform. Jasper Campaigns goal is to enable users to create a unified brand across the company and maintain control over asset creation.


Owner: Google

Focus: Content Creation, Chatbot

Google’s competitive offering to OpenAI’s ChatGPT is Bard, the company’s conversational chatbot and content creation tool that runs on LaMDA and its new PaLM API.

One of the big differentiations between Google Bard and ChatGPT, is Google pulls its information from the internet, while ChatGPT relies on a dataset that goes up until late 2021.

Bard can create coding, help create content and solve highly complex math problems, as examples. In April, Bard was updated to support programming and development requirements like code debugging, generation, and explanation. Bard is on track to support 40 languages in the near future.

Cohere Generate

Owner: Cohere

Focus: Content Creation, LLM

Toronto-based AI startup Cohere raised hundreds-of-millions in funding this year thanks to its bullish generative AI strategy led by Cohere Generate.

Generate produces unique content for emails, landing pages, products descriptions and more, with the goal of helping businesses and users explore, search for, generate and act upon information in a more intuitive way.

The generative AI tool can write a blog itself, for example, after users provide a topic and prompt. The startup says no matter what level of experience a user has with machine learning and artificial intelligence, Cohere’s Command model makes it easy to generate text in applications.

GPT-3.5 Turbo (GPT API)

Owner: OpenAI

Focus: Advanced LLM

OpenAI recently opened up their GPT 3.5 Turbo API to the public, letting developers integrate ChatGPT features into their applications.

This advanced large langue model (LLM) allows users can build their own chatbot with the GPT 3.5 Turbo API, which accepts a series of messages as input. Some features include the ability to store prior responses or query with predefined set of instructions with context.

The company said GPT 3.5 Turbo is its best model for many non-chat use cases, although it is still optimized for conversations chat input. Similar to ChatGPT, the tool gets regular updates from OpenAI.


Owner: Amazon/AWS

Focus: Building Generative AI Applications

Amazon Bedrock helps companies build and scale generative AI applications.

Bedrock is a fully managed service that makes foundational models from Amazon and leading AI startups—such as Anthropic and Stability AI—available via an API so users can choose from a wide range of models for each individual use case.

With the Bedrock serverless experience, users can get started quickly customizing foundational models with their own data, followed by integration and deployment into their applications using AWS tools. The tool also offers Amazon Titan foundational models developer by AWS.


Owner: GitHub (Microsoft)

Focus: Code Creation

GitHub’s Copilot is an AI-powered tool tailor-made to assist developers in writing code.

Trained on billions of lines of code, Copilot turns natural language prompts into coding suggestions and recommendations for all languages in public repositories. For languages like JavaScript that are widely used, GitHub Copilot is able to generate a wide range and quantity of coding suggestions.

The Microsoft subsidiary GitHub said Copilot helps developers create build great software without having to spend time creating boilerplate and repetitive code patterns. Users can write a comment describing the logic they want and Copilot will immediately suggest code to implement the solution.

Gen AI App Builder

Owner: Google

Focus: Generative AI Creation

Google Cloud’s Gen AI App Builder aims to be the fastest way for developers to jumpstart the creation of AI apps such as chatbots, digital assistants and custom search engines, with limited technical expertise required.

Developers are granted API access to Google’s foundation models and can use out-of-the-box templates to launch AI gen applications, in some cases, in just a few minutes. Use cases include search, support, product recommendations and discovery, and media creation.

Unlike some generative AI offerings for developers, Gen App Builder offers an orchestration layer that abstracts the complexity of combining various enterprise systems with AI tools to create a smoother user experience.