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10 Innovating Generative AI Tools To Check Out In 2023

Mark Haranas

From OpenAI ChatGPT and Google Bard to Anthropic Claude and Jasper Campaigns, CRN breaks down ten of the most innovating generative AI tools in the market today.

10 Top Generative AI Tools

Since OpenAI’s ChatGPT took the world over by storm earlier this year, a slew of generative AI innovation has swept across the IT industry at breakneck speed.

The generative AI arms race between some of the largest technology companies on the planet, as well as some feisty AI startups, has been the most talked about tech trend in years.

From ChatGPT and Google Bard to Anthropic’s Claude and Amazon Bedrock, there has been a slew of new generative AI tools thanks to innovative large langue models (LLM) aimed at creating content, coding and even marketing campaigns easier than ever before.

[Related: 5 Google AI Resources Made For Google Cloud Partners]

Generative AI Is Like ‘The Advent Of Electricity’

Google is one company investing heavily in generative AI via its cloud computing arm Google Cloud. Kevin Ichhpurnai, vice president for Google Cloud’s global partner ecosystem and channels business, expects generative AI to play a bigger and more influential role in the world than most people can imagine.

“I have seen a lot of technology waves. This is not a hype cycle. The ROI is real,” Ichhpurani told CRN.

“Oftentimes they say, ‘This is like the iPhone moment.’ I think that’s a very poor comparison. It’s more like the advent of electricity. This is a true tectonic shift,” said Ichhpurani. “You can almost go into a meeting and never get off of this [generative AI] discussion because it’s front and center on every board agenda right now.”

Victor Raymond, CEO of Triumph Technology Solutions, echoed similar thoughts. “What generative AI feels like to me—it feels like the infancy of the internet. It feels like this is where the real change is going to happen,” he told CRN.

CRN breaks down the ten hottest generative AI tools and offerings in the market today that developers, channel partners, investors and companies of all shapes and sizes should know about.

OpenAI ChatGPT

Google Bard

Deepmind AlphaCode

OpenAI GPT-3.5 Turbo

GitHub Copilot 

Anthropic Claude

Jasper Campaigns

Gen AI App Builder

Amazon Bedrock 

Cohere Generate

Learn More: AI | Generative AI
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at

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