‘Redefining’ VMware’s Channel Strategy
Dubbed as a channel “game-changer” by VMware’s global channel chief Jenni Flinders (above), VMware’s new partner program will redefine how the company interacts and conducts business with solution providers.
VMware Partner Connect aims to simplify the company’s current channel programs by replacing them with a single program and a single agreement with a common incentive model, fee structure and requirements. The new program is geared toward partners who achieve Master Services Competencies by providing them with the most rewards including deployment and consumption incentives, co-selling opportunities and prioritization for joint-business planning with VMware.
VMware Partner Connect, which will not be fully implemented until early 2020, was designed from the ground up to align to each partners’ individual business model. The program allows partners to specialize in certain aspects of VMware – such as hybrid cloud, networking and security, or digital workspace -- compared to needing to fulfill VMware requirements that don’t align to the partners’ business strategy.
“The new program is redefining the way VMware does partnering,” said Flinders, vice president and VMware’s Global Channel Chief. “This is giving the partners flexibility. This is really a game-changer for us. We have something pretty unique here that we’re super excited about.”
