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5 AWS Services And Money-Making Tips For Partners

Mark Haranas

Jared Reimer, president and founder of Cascadeo, an AWS premier consulting partner, breaks down five services and opportunities Amazon Web Services channel partners should be leveraging today.

Adding Value On Top Of AWS Is Key

You have to add value on top of it. Reselling AWS is not enough. If you are used to the resale model, you can resell AWS. You can become a reseller and make margin on the resale of AWS services to your customers. But usually, you need to add some value to the customer to get them to want to do that rather than by direct.

Our strategy is we’re going to add value on top of it and give you things that you wouldn’t get if you bought direct from Amazon. So for example, we might give you complimentary consulting, like a well-architected review of your cloud architecture, cloud scalability and cloud cost efficiency. We would do that from the perspective of the customer, rather than from the cloud providers perspective—meaning we would help them spend less on cloud rather than more.

We offer our software platform, which is called Cascadeo.io, free to all of our resale customers. So they get a complex analytics and operations platform that they wouldn’t otherwise had known to buy or build or ask for. We deliver that at zero cost to them even if all they do is just buy AWS resale or even if they have no other relationship with us, like they don’t use professional services or managed services.

But Cascadeo at its core, the thing that makes us special is: cloud-first, cloud-native professional services and managed services.

Professional services is usually design, engineering, migration, automation, helping companies containerize, move workloads, automate deployments and re-architect for cloud. So that’s elite engineering.

For managed services, we do whatever the customer needs us to do. Usually that’s infrastructure operations, but sometimes it goes all the way up to application-level operations. We guarantee, through SLAs, a certain amount of application uptime and we are the primary responsible party for operating that application, scaling it, managing it, backing it up, patching it and deploying it.

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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