Advertisement

Cloud News

Dell Launches New Partner Program: 8 Biggest Changes

Mark Haranas

From new storage incentives to combining cloud service providers and OEMs into the program, here are the eight biggest things to know about Dell Technologies’ new partner program for fiscal year 2023.

Dell Combines All Cloud, OEM And Channel Partner Ecosystem Together

Dell Technologies fiscal year 2023 partner program is not only focused on solution providers, but for cloud service providers and OEM partners.

The new program will have one incentive structure, one tier structure and one set of tier requirements for all Dell solution providers, cloud services providers (CSPs) and OEM’s partners.

“Whether or not a partner is a solution provider, a cloud service provider, or an OEM partner, or a combination of these tracks—they will have one streamlined experience. They will be one incentive structure with consistent rebate rates across regions, and one set of requirements across solution provider, CSPs and OEMs,” said Dell’s Dagher (pictured). “These changes will allow partners to position the best solution for their customers and continue to earn consistent, lucrative incentives regardless of their route to market that they have used in the past.”

The move aims to increase financial benefits for partners who host as cloud services providers, while creating consistency across selling motions such as embedding, reselling and hosting.

“The line between the VARs, CSPs, MSPs are blurring. So there is an increase in projects involving more than one partner influencers when it comes to ISVs that are becoming a part of the overall partner ecosystem. They’re building joint solutions with traditional partners,” said Dagher. “There will basically be one structure. That’s huge because there will be no confusion.”

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

Advertisement
Advertisement
Sponsored Post
Advertisement
Advertisement