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Cloud News

Dell Launches New Partner Program: 8 Biggest Changes

Mark Haranas

From new storage incentives to combining cloud service providers and OEMs into the program, here are the eight biggest things to know about Dell Technologies’ new partner program for fiscal year 2023.

‘No Changes’ To Deal Registration Or Rules Of Engagement

Many Dell Technologies’ partners last year told CRN their concerns regarding Dell’s deal registration process and rules of engagement in terms of how Dell’s internal sales team interacts and works with the channel. Some of Dell’s top channel partners, including Titanium-tiered partners, said there are instances where Dell’s 27,000-strong direct sales force is trying to steal new customer opportunities, particularly through controversial deal registration rejections.

When questioned if there are any changes to Dell’s deal registration process or rules of engagement in the partner program this year, Dagher said there will be “no changes” to the rules and strategies.

No changes,” said Dagher. “Unchanged.”

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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