Dell Launches New Partner Program: 8 Biggest Changes
From new storage incentives to combining cloud service providers and OEMs into the program, here are the eight biggest things to know about Dell Technologies’ new partner program for fiscal year 2023.
Investing More Channel Dollars In FY23 Than FY22
Dell told CRN it will spend more investment dollars into the channel in fiscal year 2023 compared to fiscal year 2022.
“More than ever, we continue to invest in the channel. The channel is becoming over 50 percent of Dell’s business. There is no doubt about it whatsoever, we are investing more [in the channel in fiscal year 2023 compared to fiscal year 2022],” said Dagher. “In addition to all the partner incentive increases, we’re also investing in the partner experience which is huge. We spend millions of dollars to invest in tools, capabilities to support the online self-service, the best pricing and faster pricing to market, the quote—all of it.”
Dagher highlighted large investments in the partner experience slated for fiscal year 2023, including automating Tech Refresh and better quoting tools, as areas of channel investments this year.
“So it’s all about winning, and winning a lot faster with a much better partner experience for all of our partners. That is our goal.