Cloud News
Dell Launches New Partner Program: 8 Biggest Changes
Mark Haranas
From new storage incentives to combining cloud service providers and OEMs into the program, here are the eight biggest things to know about Dell Technologies’ new partner program for fiscal year 2023.
New Partner Incentives
Dell launched several new partner incentives aimed at driving profitability in midrange storage, client systems and VMware solutions.
The worldwide storage market share leader launched of a new five-times tier accelerator for channel partners who sell midrange storage solutions, with a focus on PowerStore.
In another move to drive new midrange storage deals, Dell is giving partners a new 2 percent incremental rebate for customer acquisition and technology refresh opportunities.
To continue Dell’s historic client sales growth, Dell client displays and peripherals deals are now eligible for Dell’s New Business Incentive (NBI) program. The move to expand the NBI to include displays and peripherals is to support engagement across Dell’s entire portfolio and encourage cross-sell motions.
The company also opened up access for all medal-tiered Dell partners to sell VMware software licenses. For the first time, solution provider—regardless of whether their Gold, Platinum or Titanium partners—will now be able to resell VMware licenses and achieve rebates.
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