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Dell Launches New Partner Program: 8 Biggest Changes

Mark Haranas

From new storage incentives to combining cloud service providers and OEMs into the program, here are the eight biggest things to know about Dell Technologies’ new partner program for fiscal year 2023.

‘Three Pillars’ To Partner Program Vision For Next Three Years

Overall, Dell’s worldwide channel chief says the company is focused on “three pillars” moving forward, including trust with solution providers and distributors.

“Our partner vision for the coming years is based on three pillars which is what’s guiding us and the foundation of the success that we’re going to see in the next three years. Number one is trust with partners and distributors by driving strong collaboration,” said Dagher.

“Number two is, ‘How do we continue to maximize growth by focusing on end user acquisition, driving cross-sell and accelerating the data center of the future,’” she said. “Third is, ‘How do we continue to accelerate transformation by enabling channel consumption models.’ We are accelerating our Dell Technologies platform in transforming channel programs.”

Dagher, who spent three years as president of Cisco in Canada before joining Dell in 2020, said she had her “best year of my career in the channel” at Dell.

“But the most important thing for me is, ‘how do we continue to listen to our partner and build the program of the future with our partners?’—and that is what FY23 is to us. 2022 is going to be one of the best years to continue to develop these programs that our partners and customers are looking for that are going to accelerate them in the market,” said Dagher.

 

 

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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