Nutanix CCO: VMware ‘Makes Us Better, Not Bitter;’ HPE Partnership Hits ‘Warp Speed’
Nutanix Chief Commercial Officer Tarkan Maner talks to CRN about competition with VMware and how Nutanix will eventually offer all of its emerging products on HPE GreenLake.
Do you expect to have more of Nutanix’s emerging products like Era on HPE hardware sold via HPE GreenLake? Is this trend going to continue?
Absolutely. Every single emerging product is going to be available as we move forward—that’s the plan. Our emerging products are like Lego pieces—they’re modular, but integrated. So it’s up to you how you want to play with them on top of our hybrid cloud platform. We have a horizonal platform where these emerging products sit—from data center, to DevOps, to end-user computing. So all those pieces on top of that platform are going to be available on HPE GreenLake, for sure.
So why should channel partners start selling this new Era Database as a Service with HPE ProLiant servers?
Cloud is not a destination, it’s an operating model. We want to make sure we give choice and flexibility to the customers. I’m not just saying these words to be cute about it. Literally with the HPE GreenLake offering, with this database management offering, you have something unique that did not exist in the market before. There are a lot of on-premises deployments of databases, some public cloud deployments on databases, but something like this—given its choice and flexibility—is unique. The channel, we believe, sees this as a big opportunity. This is one of our fastest-growing segments.
Through our Elevate Partner Program, we are giving a lot of different tools to the channel partners. We are all in on the channel because they’re a very key part of Nutanix go-to-market as well as for HPE. Overall, there’s a big focus on these emerging products. We categorize them in three categories: data centers, DevOps for developers, as well as end-user computing. Era is a shining star among these products around the application and mission-critical database management space. This space is moving heavily into a hybrid, multi-cloud delivery model.
Databases are key to new application development—both open source and non-open source. So this Platform as a Service now on GreenLake gives the channel choice, simplicity, flexibility and also a better cost performance in how you deliver it to customers both on-premises and off-premises.