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SADA CEO Tony Safoian: How Google Cloud Is Besting AWS

Mark Haranas

SADA CEO Tony Safoian talks to CRN about the company’s new $2.5 billion Google Cloud partnership, besting cloud competitor AWS and its push to become a more global channel partner.

SADA’s Tony Safoian On Google Cloud Vs. AWS 

Google Cloud channel partner superstar SADA Systems is winning over more AWS customers due to Google Cloud’s more resilient network, big data capabilities and “exceptionally strong security story,” which is becoming the gold standard in cloud security, said SADA President and CEO Tony Safoian.

“We’re winning from a significant migration of existing data centers, and we’re winning from other clouds,” said Safoian, who has over two decades of top-notch channel and cloud experience.

SADA, a Google Cloud Premier Partner and member of the 2022 Elite 150, part of CRN’s Managed Service Provider 500 list, is betting so heavily that Google Cloud will grow its cloud market share and take SADA to new heights that the Los Angeles-based company has formed a new partnership agreement with Google with the goal of driving customers to $2.5 billion worth of Google Cloud consumption over the next three years.

The new agreement has SADA and Google Cloud teaming up to roll out additional offerings and services together to drive billions of dollars in sales in the coming years.

In 2020, the two teamed up for a similar agreement with a three-year goal of $500 million in driving adoption of GCP and other technologies. SADA met that goal in just over two years.

“The fact that we surpassed the $500 million mark in just two years and a quarter versus the three years that we had to achieve that is a great sign,” said Safoian. “It’s a great sign about the demand for GCP, and it’s a great indicator of our ability in this company to drive the value of GCP inside of our customers. It’s very straightforward: If we don’t drive value, they don’t consume. If we do drive value, they transform, their business grows, and they consume more. So it’s very honest from that standpoint, and I just love that about this business.”

In an interview with CRN, SADA’s leader talks about Google Cloud compared with AWS, Google security’s push and the solution provider’s strategy that’s elevating SADA into a global player.

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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